How NOT To Sell SEO Services

This is not going to be one of those articles where I discuss the “Do’s And Don’ts” of selling SEO services. I do not sell SEO services, nor do I plan to anytime soon. This is from the perspective of someone who is constantly trying to be sold on the idea of paying for SEO/Web design services.

 

Lately, there isn’t a week that goes by where I don’t get 1 or 2 emails from a web designer who wants to “help me”.

I’m not suggesting that I don’t want people to reach out me ever! I have no problem rolling some money back into my business if there is a reasonable expectation of an acceptable ROI. “Reasonable expectation” is the key. What I get are mostly generic, almost scripted emails. They are so similar that I’m starting to suspect that someone is selling a course and giving people an email template.

 

Here is an example of the most recent sales pitch I’ve received. (The author name and email has been omitted)

Actual email:

“I’m contacting you to see if there is anything that you would like to change or redesign about your site or if you’d like to build a new site completely? I am a web designer/developer that can do just about anything you can imagine at very good prices.

I would be happy to talk with you about some additions and improvements that I could make to your site and let you know what the costs would be so please let me know if this is something you’re interested in. If you’re interested then just let me know the best number to reach you on and I’ll reach out right away.

Thank you!”

 

What I want to do is touch on a few things in this email. Understand, I am not trying to degrade anyone or pick on anyone here. This is simply to point out the ineffectiveness of these types of sales pitches from a potential client’s perspective.

 

Initial Contact Of A Potential Client

 

Every single one of these emails I’ve received has come from a gmail account. Why? Why would you not have a business email account? Do you not have a website for your own web design business? If so, why didn’t your email originate from your own website?

Personally, I would have a bit more confidence if the person reaching out me had a business email account.

 

Build A New Site Completely?

 

I’ll refer back to the first question in the email;

I’m contacting you to see if there is anything that you would like to change or redesign about your site or if you’d like to build a new site completely?

First of all, I am the one who built the site. If I wanted to change or redesign it, I could certainly do that myself!

Build a new site completely? What are you trying to say? That my site sucks and needs to be rebuilt? Okay, I’m being facetious but you get the point.

 

Moving on to the next part of the email……..

 

I am a web designer/developer that can do just about anything you can imagine at very good prices.”

How can you presume to know what I can imagine? Can you build me the next $50 Billion social network? And what would that cost me?

Come to think of it, why are you even talking to me about prices when you haven’t mention and real benefit yet?

 

And finally…….

 

I would be happy to talk with you about some additions and improvements that I could make to your site and let you know what the costs would be so please let me know if this is something you’re interested in.”

 

So, in this 4 sentence email, 2 sentences make it abundantly clear that this is going to cost me money. I know nothing of you or your work, yet I should consider hiring you to do who knows what for who knows how much?

 

Be More Specific

If there is a design flaw in my website that is hurting my business, I need to know that! If I can fix it myself, you may lose a sale, but guess who I will contact when I run into a problem I can’t fix? This is relationship building and should be a crucial part of your business.

The bottom line is;

People will not pay to fix what they don’t know is broken!

 

Think about that.

 

Questions or comments? Please leave them below and I will respond.

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