For as long as this website has existed (almost 5 years) I have been contacted by dozens of SEO experts who claim they want to help me with my search engine rankings.
Don’t get me wrong, these emails don’t bother me. I understand that SEO experts need to eat! But, too many of them smell of desperation.
What I mean is this. When I read these emails, all I can think is that this is going to cost me money and I have no idea what kind of value I’m going to receive in return. Yes, better search engine ranks can be valuable if the pages convert to sales. Some website pages will never convert regardless of how much traffic they receive.
I do not claim to be an SEO expert even though I do have some first page results in the search engines. I do not sell SEO services at this time and I’m not sure I ever will (but I never say never!).
I often wonder how my website was found in the first place as I’m sure many others do. When an SEO expert finds my website yet they don’t offer a link to a website to their own business, it makes me wonder exactly who the real SEO expert is.
So why am I writing this article?
I am writing this to show the importance of viewing things from a potential client’s perspective. People do not give a damn about your credentials if they don’t know how you are going to help them specifically!
1. Your First Contact Should NOT Be To Sell
https://youtu.be/tKSwBkyz3GgIf you’re going to sell B2B or P2P services, wouldn’t it make more sense to build some kind of rapport first? If you’re not just sending people to look at an affiliate offer, you need to think in terms of building relationships. YOU are the product so it would behoove you to build trust before you ask for money.
People are much more open to dealing with a problem solver. If you’re going to send unsolicited emails, present yourself as a problem solver rather than coming across as an income seeker. You may not intend to appear that way, but I can guarantee that you do to most people,
Tom Pick from Webbiquity advises that you do NOT send spam emails to generate new business as it may damage your personal brand and your reputation.
2. Invest Time On Their Website
With the majority of the email solicitations I have received, it is clear that the person knows nothing about my website. If you don’t know what someones website is about, how can you presume that you can help them? And what do think you’re going to help them with?
Do you understand a prospective client’s sales funnel? If you haven’t taken the time to figure that out, you probably should.
Spend time on their website.
Get an idea of what it is they are trying to accomplish with it.
If you can’t tell, ask!
3. Ask If You Can Help Them
I know that many, many website owners have questions and concerns about how effective their SEO is. Why not ask people what their specific concerns are? Most people will freely open up about their concerns. Especially when they think someone is freely and “freely” listening.
4. Offer FREE Value
Many SEO experts, when looking for new clients, will offer a free SEO audit. There are a lot of website owners who wouldn’t have a clue how to do an SEO audit for their sites and almost everyone like to get something for free.
Screaming Frog SEO Spider is a software that allows you to crawl website and collect data you need to analyses onsite SEO. You can crawl 500 URLs’s for free. A full license cost £149 per year.
I am not an affiliate for screaming Frog.
You could send your potential client the report or better yet, you can make a few helpful suggestions. Things they could easily fix. If there are more complicated issues, then you talk about prices.
5. Use A Company Email Address
Every single solicitation I have ever received came from a free gmail account. To most people (including myself) this screams unprofessional. If you want to stand out from the spammers, get a REAL business email address.
6. Have An Online Presence
I would assume that most SEO experts would have a website for their own businesses but I’ve never been able to find one based on the little amount of information in the emails I’ve received. If there was a link to a website, Would at least visit and probably even subscribe to a newsletter……...hint, hint.